Navigating Entrepreneurial Growing Pains
Have you ever experienced that phenomenon where you are in a really slow season of your business, begging the Universe to provide you with more opportunities to grow, and then all of a sudden every available opportunity hits at once? You’re so excited for the chance to do business and show off your skills, so you say yes to everything, working yourself to the bone trying to hit all your deadlines on time, but then you finish and need a month or two of rest to recover.
Me too.
Since starting my entrepreneurial journey, I’ve had a hard time enjoying the fruits of all my hard work. I’d spend so much time setting up trying to drum up business without seeing any results. Then all of a sudden, the business opportunities would fly in and I’d be completely overwhelmed. I often felt like a chicken with my head cut off, running around with no sustainable strategy for how to get all this work done without burning out.
In the years since, I’ve tried many tools to get through these busy seasons without burning out, but the ones that worked the best, that have continued to work for me, are the ones that seem counterintuitive. When I’m in my busiest season, the best thing I can do is slow down and take a breath. Even now, when I’m busier than ever, I struggle to manage my time without taking a moment to pause and reflect.
By pausing, I’m able to create a strategy for this particular busy season that allows me to thrive. Here are a few of the strategies that help me manage the growing pains, both personally and in my business:
Identify your vision and mission. All businesses start with a vision, whether it’s a vision of your personal future or the future of your company. When we’re in our busy seasons, we can lose focus of what it is we set out to do when we started our entrepreneurial endeavors. By setting aside time to refocus on the purpose behind our businesses or projects, and what we hope to get out of it, we’re better able to set boundaries and stave off overwhelm.
Create your ideal team. When your business is growing and you’re struggling to meet demand, building a solid team around you is one of the best things you can do to alleviate stress. But great teams are not created accidentally. It takes time, patience, and a want to surround yourself with people you can effectively manage and interact with. That’s why it’s important to work on this when things aren’t busy. But if you haven’t, don’t fall into the trap of not doing it when you need it most! Once your ideal team is assembled, fervent energy manifests and stress dissipates, leaving only creative approaches to handling your growing pains.
Learn to delegate. Entrepreneurs and small business owners usually strike out on their own because they want to be their own boss. And when you have spent time working for yourself, doing all the tasks, and only having to hold yourself accountable, you can forget to delegate when things get busy. Look for support based on individual skills and expertise. Take advantage of it, let go of trying to do everything yourself, and the growing pains will be easier to navigate (and you’ll *finally* learn to delegate!).
Build strategy and SOPs early on. It’s important to have strategy and standard operating procedures in place prior to, or at least at the beginning of, the busy season to help prevent growing pains from stalling your work. I hired Alex recently, a new and amazing Chief of Staff. It's been a good year since I knew I had to find support to be able to navigate my growing business. So I’d started recording weekly marketing and communications tasks using Loom. When Alex came on board a few weeks ago, she had a (albeit small) library of SOPs to get her going.
Letting go of growth and being okay with it. There’s this pressure in business that makes it seem like every idea, every project, needs to be striving for maximum growth. But what if you don’t want maximum growth? What if you’re content with where your business is and not enjoying the experience of growing pains? It’s okay to sit back and relax into the comfort of where you are right now. Also, a company can be a company of one and be very successful. There’s an amazing book by Paul Jarvis that speaks exactly to that. If staying lean and free of the burden of growth is your goal, I recommend you read it.
Life as an entrepreneur is always exciting. There’s always an opportunity for growth, both personally and professionally. They give you a chance to dig deep and push yourself to identify what systems are working for you, what isn’t necessary for success, and help you see what needs to evolve and what can be let go.