Most people overestimate what they can do in short periods but underestimate what they can do in long periods of time. 

Think about it, when you decide to do something, you always think you can get a dozen things done in a really short period of time. Take the new entrepreneur who wants to start a lifestyle blog. They’ll give themselves some sort of short deadline and think they can put a whole website together, start a TikTok and Instagram, get a few pieces of content out on a few platforms, and start marketing themselves. But then if they have a six-month deadline, they’ll think it’s too far into the future, that they have plenty of time,  procrastinate on getting things done, and end up wasting time or even not getting things done at all. 

Neither is a particularly good way of working and both styles can end up crashing and burning - the blog never starting, the entrepreneur getting bored, and something else “more” interesting catching their interest. 

Obviously, this isn’t a great way to start, or do, anything, especially not for an entrepreneur as it leaves us open to missed opportunities and simultaneous burnout and boredom. The best, most successful entrepreneurs are the ones who know how to do more than one thing without wanting to do everything (right now), and can give themselves realistic timelines and tasks to get things done. 

1. Never choose forever, just what’s in the moment. When you have an idea for a business or a way to change your life, you have to give yourself a realistic timeline and action list. 

In the case of the new blogger, doing a small amount of research on website building and digital marketing techniques could help them identify just how long it takes to get a cohesive, working, and aesthetic website together, while also getting their name out there and drumming up buzz for their work. If they chose a deadline farther in the future - or decided on some arbitrary deadline - it may make them lose interest. 

The goal is to keep interest high and get the necessary work done as quickly as possible and without forgetting anything.

2. You can do everything, but you can’t do everything right now. Another aspect of staying engaged is recognizing that you can do everything. Every idea that pops into your head comes from some sort of intuition and guidance. They should be followed, even if just to see how they wouldn’t work in this business or new reality. However, there is a time and place for each. You can do everything, but you can’t do everything all at once. 

For the blogger in our example, they may want to set up the website, get out a new blog, create a few social media posts, set up a LinkedIn referral program, design a reel cover on Canva, and organize Quickbooks for the inevitable UGC or influencer partnerships she believes are coming their way. While all those things are great and necessary to the success of their new business, there is no need to do them all at once. Instead, the entrepreneur should decide on a timeline and figure out what steps need to be taken on day one. If it were me, I’d focus on getting the website and social media set up, as well as social media teezer and my first blog. Once that’s gone out, I’d start a content calendar, and decide on branding, and my main message. From there, I’d work on the administrative things or wait until my first partnership before getting them created so that I knew exactly what to create. Of course, the main focus I would always have is to sell and make sure I reach my ideal clients or users. 

There is a time and place for everything, but if we get caught up in getting everything done, we’ll never get anything done. Instead, we have to focus on what to do now, in this moment, and then move forward from there.