You're stuck in a job you hate, doing work that doesn't challenge you, being undervalued by your boss. Maybe you've even tried to talk to them about it, but it always ends in disaster. So what do you do? You quit. But not just any old way – you quietly quit.

Quiet quitting has been in the news lately, with more and more people doing it. And there's a good reason for that. People want to be valued and recognized for their work; they want to feel they matter. As someone who works extensively with creatives and entrepreneurs, I know this to be true. In this article, I want to explore quiet quitting a little further, how it affects us creative types, and what to do about it.

What is quiet quitting?

What is quiet quitting? It's when you don’t leave your job, you just stop caring about it. You don't hand in your notice; you stop stepping up and doing your best. It might not be the most professional way to do things, but sometimes it's the only way to deal with a situation that's making you miserable.

There are a few reasons why people might choose to quietly quit their job. Maybe they feel undervalued, bored, and underappreciated, or they can't stand the thought of going to work another day. Whatever the reason, quiet quitting is on the rise. Low pay, poor working conditions, burn-out, unsustainable workloads, and pressure are only a few reasons why people choose to stay in their jobs but not give their all to them anymore.

Although the concept and term are pretty new, quiet quitting isn't. It says, "I'm still here, but I've checked out." Demotivation and loss of a sense of purpose, alongside negative experiences at work, often lead to quiet quitting. I see it in my coaching practice a lot: people remaining at the same workplace but relaying to doing the bare minimum, putting in time but not effort.

Why do creative generalists quiet quit?

I would argue that although quiet quitting isn't new, and many people do it, creative generalists especially, have been doing it for years. We've always been told that we're not good enough, that we're not focused enough, and that we need to pick one thing and stick with it. We've been told that our multiple talents and interests are a hindrance, not an asset. We've been told that we're not valuable. So we've quietly quit.

Creative generalists are often quiet quitters because their work is undervalued. They're told that their ideas are too out there, that they're too chaotic, that they'll never make it. So they give up and resort to doing what is asked of them, not what they’re capable of producing.

Just this morning, one of my best friends and a creative generalist told me she was quiet quitting her highly demanding job. "I'm tired of always hearing about the little thing not being right when I've moved mountains for this company and made miracles happen. I can't stand being underutilized and seeing my talents and interests go to waste. So if they don't want what I have to offer, I won't put in any extra effort from now on."

Last week, another creative client said something similar: "I'm so bored at work, I'm begging for them to use my talents, but they just want me to fill out spreadsheets. So now I've decided only to do the bare minimum; they don't appreciate me anyway."

Both are scaling back at work, taking a stance about exploitative work cultures, and thinking about where to take their careers next. One clear thing is that the next move needs to be meaningful, where they can reach their potential and hone in on their skills, talents, and expertise.

What to do when you realize you're quiet quitting?

People quiet quit for different reasons. Once you realize that you've been quiet quitting your job, my advice would be to do something about it. Don't just stay in a job because it pays the bills; you need more than money to be happy.

If you're bored and undervalued, it might be time to move on. Talk to your boss about using your talents more, or look for a new job that will value what you have to offer. If you're feeling burnt out, try cutting back on your hours or taking some time off. And if you're just plain unhappy, it might be time to start exploring other options.

Other things you can do when you realize you're quit quitting include:

• Talk to a career coach or mentor about your options

• Take steps at work so you can do more meaningful work

• Consider a career transition and find something more aligned with who you are

There is no one-size-fits-all solution to quiet quitting, but the most important thing is, to be honest with yourself about why you're doing it. Once you know the reasons, you can start taking steps to change the situation.

The bottom line is this: if you're not happy in your job, don't just quiet quit, do something about it. Don't stay in a situation that's making you miserable. Life's too short to waste time on things that don't make you happy. Quiet quitting doesn't have to be the end of your career. It can be a new beginning. So if you're quiet quitting your job, it might be time to make a change.