5 Tips on What to Focus on When You Don’t Know What to Focus on
Do you often feel like you have too many ideas? Are you finding it hard to find your focus? If this sounds like you, don't worry, you're not alone. Many creatives and entrepreneurs struggle with this issue. I know I do, and so do my clients.
Knowing which project(s) to focus on can be challenging when everything seems like a good idea. And it can be particularly daunting to choose when choosing feels like losing. In this article, I'll discuss five tips to help you focus on the right projects without making you feel like you're missing out. Because, hey, let's be honest, wouldn't that be awesome?
#1 What's most important to you?
Having a creative mind is a blessing but can also be a curse. Too often, we have so many options that we don't know what to do first. From starting that vegan protein bar company to promoting STEM careers to teens to developing an app that helps busy moms manage their time, it's hard to know where to focus your energy. This can make us feel scattered, unfocused, and not doing anything at all.
When you're struggling to focus, probably the most critical question to ask yourself is what your goals are and what you want to achieve, aka what's important to you. A lot of people try to figure out what they really want. Unfortunately, that's probably also what they're struggling with the most. By clarifying what's most important to them - which doesn't need to be the same thing as what they think they want - it becomes much easier to choose what to do.
Some questions that often help:
What are you most excited about in life? What are you passionate about?
What do you want to achieve, personally and professionally?
Who do you want to help, and what difference do you want to make?
What problems do you want to solve? What is important to you?
What does success look like for you?
These questions will help clarify your goals and give you a better idea of which projects are most important to you. Once you have a good understanding of what your goals are, it will be much easier to focus on the projects that will help you achieve them.
#2 What's your time frame?
In addition to considering what’s most important to you, it's also essential to think about your time frame. How much time do you have to devote to each project? Are you working on a tight deadline? Do you have specific milestones you want to achieve in your life?
Your time frame will likely be different for each project. For example, if you're working on a new product you want to launch in the next six months, you'll need to focus on that project and not get sidetracked by other ideas. On the other hand, if you're working on a long-term goal, like writing a book, you might have more flexibility in how you spend your time.
Knowing your project's time frame will help you prioritize and focus on the most critical tasks. It can also be helpful to break down your projects into smaller goals achievable within a set timeframe. This will help you to stay focused and motivated as you work towards your larger goals.
#3 You don't have to choose, but you can't do everything at once either
One of the biggest mistakes people make when trying to focus is thinking they must do everything at once out of fear of missing out or having to choose. This is particularly true for multi-passionate creatives or creative generalists for whom choosing is like kryptonite (hello, there, I see you!).
The truth is: you can't do everything at once, and you shouldn't try to. Trying to do too many things simultaneously leads to feeling scattered, frustrated, and overwhelmed. That doesn't mean you have to choose and let go of what you want to do forever, but it's important to limit your focus to a few things and let the other ideas waiting for their turn.
It can be helpful to think about your projects in terms of seasons. What can you focus on right now, and what can you put on the back burner for later? For example, if you're working on a new product, you might want to wait to launch your blog until after the product is released. Just remember that choice is not equal to losing; you're not killing an idea, you're just putting it on hold for a while.
#4 Identify your core values
In addition to setting goals, another great way to find focus your attention is by identifying your core values. The question from tip one is related to this, but identifying your values goes even deeper. What is important to you? What do you believe in? When do you feel most fulfilled?
Your values will guide you as you decide which projects to work on and how to spend your time. For example, if one of your values is making a difference in the world, you might want to focus on projects with a social or environmental impact. Or, if you value creativity and innovation, you might want to focus on creative or challenging projects.
Identifying your core values will help you to stay focused on the things that are most important to you. Thinking about your values can be a great way to get back on track when you're feeling lost or uncertain.
#5 Make a list of all the ideas that you have
I purposefully added this tip as the last one and not the first because when you've gone through the first four tips, you should have a much better understanding of what is and isn't important to you. You'll especially know what you're truly passionate about (#1) and what your core values are (#4). So now, when you make your list of ideas, it will be easier to narrow down which ones are most important to you.
To do this, ask yourself which ideas are the most aligned with your values AND your passions; in other words, which ideas will help you achieve your goals. For example, if your core values are creativity and adventure, and you're passionate about writing, you might want to focus on ideas that involve travel or creative writing; or if you're passionate about fashion and your core values are simplicity and sustainability, you might want to focus on ideas related to sustainable fashion.
Bonus tip: choose your three most important ideas
After eight years of supporting creatives and entrepreneurs to get unstuck, I've come to believe that there's a sweet spot for the number of things we can focus on simultaneously. For most (except some powerhouse creative generalists), anything between 3 and 5 projects is doable at any given time. So my bonus tip for you is to choose the three most important ideas from your list and focus on those.
There you have it – five tips to help you focus if you don't know what to focus on! I hope these tips will be helpful for you as you work on bringing your projects and goals to life.
Remember, there is no one-size-fits-all solution. What works for one person might not work for another. The best way to find what works for you is to experiment and be patient. Focus on one (or a few) things for a while and see what happens and how it makes you feel.
One last thing I want to add is to give yourself permission to change your focus - and your mind. Our goals and values can change over time, just like we do as people, so it's ok to be flexible in how we focus our attention. If your focus no longer aligns with your goals or values, don't be afraid to adjust accordingly.
It's your life, you decide.
Feeling overwhelmed with all of the options out there and don't know where to start?
You're not alone. Many people feel this way because it's hard to know the best option for you. That's where private coaching comes in - I can help you figure out what you should be focusing on to make progress and achieve your goals.
I'll work with you one-on-one to help you create a plan that works for you and your unique situation. You'll be able to achieve anything you put your mind to! I'll support you set goals, stay motivated, and overcome any obstacles that get in your way.
