As a lifelong creative generalist, I've always had a million ideas claiming space in my head, all pulling at me and whispering to me to get me to do something about them. Rushes of inspiration fuel my imagination on the daily, igniting a spark within me to embark on countless projects. I know I'm not alone in this.

Many creatives and entrepreneurs (especially creative generalists) deal with this. It's particularly tricky when we're in our most innovative and passionate mode, the flow and excitement we achieve when we're at the beginning of a new project. This is often when we feel we have massive creative energy - enough to spare some for other projects while building this bright and beautiful new thing. And it is all great for a while. Until we find ourselves overwhelmed by a growing pile of half-finished exciting ideas we couldn't wait to get started on. For the longest time, this was true for me. I would get excited about something, start developing the idea, then slowly lose interest and eventually stop before I'd created anything worthwhile. 

The truth is: the challenge with our creative brains is not how to generate ideas (we have those all the time!) but how to maintain the focus required to see them through. 

If you can relate to this struggle, read on! In this article, I will share tips and strategies to help you navigate the labyrinth that is your creative brain and empower you to conquer the misery of unfinished projects once and for all.

Embracing your creative (and multi-passionate) brain.

When clients come to me for help with seeing their projects through, they often have a lot of negative things to say about their creative brains. I don't blame them; I used to feel the same way. I would get frustrated and ask myself why I wasn't able to stick to anything or why it was so easy for me to start projects and so hard for me to finish them. 

Today, I feel differently about how my brain is wired. I'm proud of my creative generalist nature and the many ideas and interests that I enjoy. So the first step in getting good at getting things done is acknowledging the value of creative thinking: creative ideas are the building blocks of innovation and personal growth. It's essential to recognize the incredible power that creative ideas hold.

Another critical element in befriending your unique creative brain is understanding the importance of embracing your imagination. Instead of wishing you could stick to one idea, cultivate a mindset that encourages and celebrates imaginative thinking. Allow yourself to explore new ideas without judgment or limitations. 

Finally, embracing your creative brain means embracing the process of iteration and experimentation. Creativity is never a linear path; it's a cycle of trial and error, refinement, and revision. Give yourself permission to make mistakes and learn from them. Not every project you start will need to be finished (see below for more on this crucial point!). Understand that not every idea will be a masterpiece, but each contributes to your growth as a creative human.

Sometimes quitting simply means you're done.

Before we dive into the truth that, yes, (multi-passionate) creatives and entrepreneurs start more projects than they finish and can indeed lack focus sometimes, an important side note must be made. For creative generalists, quitting something simply means we're done. Because of our hunger for knowledge, we can dive deep into a subject until we've explored it, satisfied our curiosity, and gained a comprehensive understanding. When that happens, we usually quit. 

The problem is our finish line is often different from the finish line of society. When we get what we came for is precisely when other people tell us we should stick to it or even "turn it into a business." But that's not what generalists do because our true passion lies in exploring and pursuing new knowledge and ideas. We thrive on the thrill of discovery and the joy of learning, and once we have mastered a subject or dived into a project enough, according to our understanding, our attention naturally shifts to the next exciting idea that captures our imagination. So for us, quitting is not always a sign of failure or lack of commitment; it indicates that we have accomplished what we set out to do. 

However, this is not always the case. We have been known (ahem) to start new projects we wanted to see through and leave those halfway accomplished too. What is going on when that happens?

Understanding your lack of focus.

There are many reasons why our initial focus can dissolve and turn into procrastination, overthinking, or even starting another project (I know). Still, one of the most important reasons for creatives and entrepreneurs is the curse of shiny object syndrome.  

We must be willing to recognize the attractiveness of new ideas and our tendency to chase after the next exciting project without completing the current ones. Yes, we love new things, and they always seem so shiny and bright, especially when the thing we're working on is a bit harder than expected, a bit boring at times, or not going as planned. When that happens - which is NORMAL in any project - the allure of novelty and engaging with another idea is hard to withstand. 

One of the most striking ways I see clients go through this is when their sales or marketing plans aren't working as they should. Instead of pushing through and keeping a focused approach to their marketing and sales activities, many clients will cancel the plan and try something else. The problem is: if you do this each time selling your product or service gets hard, you'll probably never sell anything because you're not giving the seeds you're planting enough time to take root and grow. 

Another way lack of focus shows up is the fear of failure, often disguised as perfectionism. Perfectionism leads to self-doubt, over-analysis, and getting stuck. When you're struggling with completing projects, it's important to remember that the struggle is part of the process. Nobody delivers something new without at least a dash of doubt and uncertainty. Nobody delivers a new project perfectly. Embracing the struggle and accepting the imperfections as part of the creative process will allow you to reach the finish line more often. 

How to finish what you start? Here are three tips that might help you:

1. Set micro-goals: I'm sure you've heard this before, but it works! Break down your project or goal into smaller, achievable tasks or milestones. On your to-do list, make sure only to list the smaller tasks (that you can do in one sitting) and not goals (this happens a lot, believe me, "finish my website" is a goal, not a task). Instead of focusing on the result, set specific and manageable task goals (my number is three daily tasks) for each day or week. This approach lets me make consistent progress while I maintain motivation along the way. By celebrating reaching my daily number every day, these small successes boost my confidence and help me keep going.

2. Practice strategic rest: While it's important to stay committed and focused, giving yourself the rest you need is equally vital! Don't push yourself to the edges of exhaustion; plan for strategic rest periods into your work days. Listen to your body and mind, and don't postpone taking breaks to recharge when needed. Engage in play and fun activities that relax and inspire you, such as walking in nature, practicing mindfulness, or your favorite hobby. I consider these breaks part of my work because they improve my productivity and prevent burnout, ultimately helping me to stay on track and focused.

3. Play a game with yourself: Turn your project into a fun and engaging game. I invite my clients to see their work as play and reward themselves for tasks they complete or milestones they achieve. Making work fun is excellent for maintaining motivation and increasing productivity. Create challenges, set milestones, and reward yourself for completing certain tasks or reaching specific checkpoints. For example, set a timer and challenge yourself to complete a task within a specific timeframe. Give yourself some points or a small reward once you've finished it. 

Gamifying your work and projects adds an element of excitement. It can make the process more enjoyable - and thus more sustainable, especially when things don't go as planned (which they never do). It helps shift your mindset from watching Netflix to a playful and engaging way of tackling a task, increasing your chances of finishing what you start.

I hope these tips are helpful. I'd love to know how they work for you, so let me know! As you embark on a new creative project, remember that the path to success is not linear or even paved with only groundbreaking ideas. Success requires focus, discipline, and tenacity. 

By embracing your creative mind and understanding how you're wired, you can become better at finishing what you start. So many of my clients and I are living proof of it. You, too, have the power to master your creative brain and finish what you start!