10 Rules You Need to Break in Business to be Successful
"Rules are made to be broken." It's a famous quote from the movie Scarface, and after being an entrepreneur for more than two decades, I've come to believe it couldn't be more accurate. Imagine for one second if Steve Jobs never had any rules about what he should or shouldn't do, Apple would have never been born. The same could be said for Bill Gates with Microsoft, Richard Branson with Virgin Airlines, and even Walt Disney when he started his empire. These are not just business success stories; they're inspirational tales of how these people found their way in life by doing things differently than everyone else.
So you want to start your own business? That's great! You're about to embark on a life-changing journey that will undoubtedly shape the way you think, see and experience everything. But before you get started, there are some rules (or should I say "beliefs") that you need to break to succeed.
Just because something's been done one way for years or even decades doesn't mean you have to do it the same way. The next time someone says "you can't," challenge them and think of a better idea than what they just proposed. They'll be so surprised at your creativity that they might change their mind and let you do it anyway.
Breaking rules is all about doing things differently.
In business, you will face obstacles and challenges designed to stop you from succeeding. It's a rule of thumb in life: the bigger your dreams get, the more people who want to see you fail. So don't give up on yourself just because something didn't work out right this time. If you can't break one rule, then break two instead (but not all of them - just the ones that are getting in your way).
After more than 20 years in business, here are 10 rules I've had to learn to break to up-level, breakthrough, and achieve lasting success:
Rule 1: Follow the rules.
No, there is no rule book; that's the thing! It's all up to you. You can do whatever you want in your business (it's yours) and still be wildly successful. It's great to have a few rules to get you started, but once you get the hang of them, use your creativity to play with them, bend or even break them.Rule 2: Choose a strategy and stick with it.
No, strategies are great, but choosing the wrong one can lead straight to bankruptcy and failure in business. You're always one choice away from an entirely new business. Remember that, especially when things get tough. It's not because you decided on a strategy that you have to stick with. Examining, assessing, and pivoting to a better approach is an essential quality to be successful in business.Rule 3: The customer is always right.
No, this couldn't be further from the truth. The customer is usually wrong. It's your job to figure out what they need, not what they want, which are two very different things. Also, the time is gone that customers could treat you like sh*t just because they spent some money on your business. Money doesn't buy your customer a wildcard to be an asshole; it only buys them your products or services.Rule 4: Hire for knowledge.
No, this is not a great rule because people can always learn new things, but you can't change someone's (shitty) character or mindset. Don't hire for knowledge; hire for attitude, value system, and how someone stands in the world. Hiring for attitude will benefit you, your company, and your team in the long run.Rule 5: Protect your ideas.
No, if you never speak about your ideas to anyone, you'll never know if they'll work or get support to work them out. I believe the more you talk about your ideas, the more they're shaped and the easier it becomes to turn them into a business or project. Also, do you realize how hard it is to turn an idea into a business? This quote says that "5% is inspiration and 95% is perspiration". Remember this next time you're questioning whether or not to share what you've been thinking about starting. Of course, if you need to, have them sign an NDA first. But do share.Rule 6: You need a business degree.
No, as a multi-passionate creative, you have everything you need inside of yourself already, so let's get started! An MBA or business degree might kill your creativity and make you less innovative. There are so many great books, courses, and even YouTube mentors around these days. Everything you need to know to become a successful entrepreneur is just a mouse click away. Don't spend your precious money (that you could invest in your idea) and years of your life stuck in a classroom before starting. You go out there and do it.Rule 7: Always ask yourself: "What would a successful business person do?"
Again, no, clearly, this is a rule that needs breaking. Don't ask yourself what someone else with an entirely different business would do. Instead, always ask yourself: "What would a rebel do?" What would someone do that breaks the rules and does business their way? That is the right question to ask - and act upon. Also, I wrote a book for multi-passionate creatives where I talk more about how to be a rebel. You can preorder the Dutch copy here.Rule 8: Don't follow your heart; follow the plan.
This is a tricky one. There may be many reasons not to follow your heart or speak up about what you're doing, but you should still do it. Your heart knows what is good for you. At the same time, I'm sorry to break it to you; you need a plan. Without one, you're navigating blind on your entrepreneurial journey. Never a good idea.Rule 9: There's a right way to do business and a wrong way.
No, there's no right and wrong way of doing things anymore. Of course, there are good decisions and bad ones, like good ideas and not-so-great ones. But there isn't "the only way" of doing things. As you've seen from the rules we broke above, you can (and should) do business in your way and be the rebel.Rule 10: There are no rules in business.
After everything I shared with you above, I want to debunk this rule. Indeed, there aren't that many rules in business, but you shouldn't take that as a wild pass to do whatever it takes to win. Yes, you'll never be able to achieve greatness if you're not willing to break some rules, but never forget that you're in business to serve people, have a great life and hopefully make the world around you a little bit better too.
Breaking rules is a habit for success, so allow yourself to be creative and free-thinking with every step you take. Just because it's been done before doesn't mean you have to do it the same way, so break those rules and be a rebel! Follow your path, and don't let anyone tell you what to do.
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