Are you secretly an entrepreneur, and how can you develop those skills to succeed?
In my work, I meet with clients daily who are afraid that their lives aren’t turning out the way they thought they would. Their current world is so different from the goals and dreams they had as a child. We discuss their fears and try to figure out what they would have done if resources and money hadn’t been a factor. Often, they end up discussing a product or idea they would have created.
I love these moments. This is when I get to point out that they are an entrepreneur. They may have gone to school for engineering or medicine, but if they’ve always dreamed of producing a particular type of silicone scar cream that works on stretch marks, they’re an entrepreneur. The same is true for the mother who loved planners but didn’t like how limiting they were for parents with multiple children. If she believes she could create something better, she’s an entrepreneur.
Are you picking up what I’m putting down?
If you have an idea or a product you think would help someone, if you see challenges everywhere and come up with solutions in your mind, you’re an entrepreneur.
So, how does this help you? Why would knowing you’re an entrepreneur help you start a business?
Being an entrepreneur is not a job description; it’s a personality trait. Knowing your personality can help you figure out how to achieve your goals. Take the doctor who wants to create the scar cream above. If they think they’re just a doctor, they won’t try making the cream. They’ll offer the idea to someone else in that industry. But, if they believe they’re an entrepreneur, they will take the time to figure out how to get the cream developed, researched, tested, and into public hands.
Now that you know you’re an entrepreneur, how can you develop those skills to succeed?
Understand your competition. Entrepreneurs are good at tunnel vision. We know the product or service we want to offer and hone in on that. Sometimes, though, we forget people who might have similar ideas. An essential skill as an entrepreneur is to figure out who your competition might be and why they might be able to produce the product or service quicker or more efficiently than you. Then, develop a plan to stand out and move forward. If you’re creating a planner with families in mind, you’ll want to know what other family planners are on the market, what makes them family-friendly, and what you think they’re missing. Investigate their marketing strategies, where they post online, and how they talk to their customers. Figure out your own voice and marketing plan to make yourself stand out.
Make sure there is a need. If there is no need for your product or service, there is no market for it. When you have an idea, you want to ensure that it’s something people want or need. The second best entrepreneurial skill is being a solution to someone’s problem. You saw a challenge and think you have an answer to it. But is that true? For instance, if you want to create a course on underwater basket weaving, you better know if anyone wants to learn how. Alternatively, if you know there is a need to teach small businesses the benefits of email marketing, you’ll know who to market to after you create your e-course on the topic.
Network like your life depends on it. Networking is one of my favorite things to do and one of the things I’m incredibly passionate about. I think one of the reasons I’ve been successful is how much I enjoy networking and connecting with people. When starting as an entrepreneur, even before you have a solid idea or product, networking can help fuel your fire like nothing else can. When you network, you create valuable connections with people who might be interested in investing in your business later on. It also enables you to expand your knowledge and learn from other professionals or even meet a mentor or two who will have a lasting impact on your work.
Learning that you’re an entrepreneur is the first step to going after the life and work you want to pursue. Discovering how entrepreneurial traits can improve your success is the foundation of your success.
Got an Idea for a Product or Service?
When you have an idea for a product or service but aren’t sure how to get started, it can be super overwhelming.
That’s where I come in! I help my clients turn those ideas into tangible things that make a difference in their lives and the world. Burning to get started?
