How to stop getting stuck in the Zone of Ideation

Have you ever started to think about something - an event, a business, a job, a partner - and then gotten stuck in this loop where your mind just wanders into every possibility - good and bad, but you never seem to get out of that loop?

If you nodded yes, great. You’re in good company!

When creativity hits, I start doing something with it to prevent myself from getting stuck in that loop of questioning and thinking. Sometimes, though, it’s inevitable, and my mind starts to wander. I begin tothink of all the ways I could do this thing I was just inspired to do, and before I know it, I’ve talked myself into - and out of - a hundred different scenarios for how to bring it to life or if I even should. 

For instance, when I was thinking about doing a book launch in NYC, I walked through all the reasons this was a good idea, all the reasons it was a bad idea, and all the ways I could find the time to organise such an event while also continuing to coach, write, and speak. There were a few days where I was fully present in my mind, going through every scenario of how launching “Get Unstuck!” in NYC could play out. I got so lost thinking about it that I almost didn’t do the work I needed to do to make it happen. 

I was in a loop, and it was getting harder and harder.

I like to call this loop the “Zone of Ideation” (ZOI).

Usually, you hit the ZOI right before you fully enter the tar pit of stuckness. You’ll be traveling along, an idea will hit, and before you can do anything about it, you’ve already started your loop of question, answer, question, distraction, answer, distraction, question, etc. Before you know it, that loop has pulled you into the tar. You’re sinking below its depths as it burbles alongside you. 

You’re stuck.

Our goal is to either avoid the ZOI altogether or pull yourself out of it before you hit the pit. 

So, how do you go about doing that? 

  1. Identify your automatic response. Your automatic response is precisely what it sounds like - the response your brain and body make when it experiences a particular stimulus. A good example of an automatic response is breathing. Breathing is so intuitive you don’t even realize you’re doing it - until you’re gasping for it. Another example of an automatic response is how your body feels when you’re called on to share during a work call or your go-to response when someone says how are you. When creativity or an idea hits, what’s your automatic response? Do you burrow and hide? Do you ruminate? Do you start doing? What are the first signs? Make yourself aware of them so we can start to change them. 

  2. Change your mindset. I know it sounds simpler said than done, but sometimes, it really is as simple as doing it. When it comes to our mindsets, we’re either fixed or flexible (commonly called a growth mindset). People with fixed mindsets have difficulty changing how they see things. People with flexible mindsets have an easier time changing their views and going with the flow. The best part is that fixed mindsets can become flexible with just a little work. Once you’ve identified your automatic response and which mindset you lean towards, you can start adapting your mindset to fit the desired outcome. 

  3. Decide on a goal and stick to it. When you have difficulty retreating from the ZOI, it’s probably because you’ve created several goals and want to achieve all of them at once. Instead, focus on one goal you know you can achieve soon and then go after it. Once you’ve accomplished that goal, you can identify the next - and the next - and the next. Before you know it, you’ll have achieved precisely what you wanted. I like to look at these goals as a bucket list instead. Things that I want to achieve just for me, no one else. The word “goal” makes it sound like it’s for someone else’s benefit or some external reward. Bucket list items are solely for me and I can pursue them slowly and with meaning. 

When you enter the ZOI, it can be tough to pull yourself out before getting truly stuck. However, the more you practice the steps above, the easier it will be. Then, one day, avoiding the ZOI or getting unstuck more quickly will become second nature to you. 

P.S. Don’t forget Get Unstuck! is now on the shelves on Amazon! If you’re interested in how to get unstuck when you’re sinking in the tar pit of stuckness, this book is the only roadmap you’ll need! Click here to find the Amazon site nearest to you.

Dangerously close to the Zone of Ideation?

My clients know that mindset work is one of my favorite things to do with them. It is so incredible to see them think one way and then shift not only their mindset but also their actions within a short time.

If you feel like the ZOI is pulling you in, forcing you to focus on all the things that could be from this one idea, it’s time to learn some new tools!


Schedule your free session!

Murielle Marie

Hi, I’m Murielle. I created the online course Smart Work™, a 6-week program to redefine productivity and help you get from overwhelm to flow, and I have a private coaching practice where I help ambitious, multi-passionate creatives and entrepreneurs start, grow & scale businesses, and create their freedom lifestyle. PS: I love Instagram. Let’s connect!

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