Career & Business Coaching Blog.
Inspiration and tips for multi-passionate creatives & entrepreneurs.
How to Create a Portfolio Career as a Creative Generalist
Throughout my life, I never set out to stay doing the same thing for too long. It’s always been my dream to live in NYC, for instance, and while it might not happen for a while, it makes me think about how I organize my life and career into buckets and how unusual that is for entrepreneurs. Most people I meet think they have to stick to one career for their entire lives, but really, we have the power to change and evolve whenever we want.
In my coaching business, I hear all the time how my clients are being pulled in all these different directions and they don’t understand how to rationalize their innate need to do different things, take on different roles, with society’s need to settle them into a specific box. For instance, doctors aren’t supposed to be coffee shop owners who sit on the board for toy companies. And entrepreneurs who own companies that distribute luxury amenities aren’t also supposed to have kitchen cabinets importing businesses…right?
Well, why not? Why can’t we do everything we dream of doing and every opportunity that comes our way that lights a spark inside of us?
Here’s the truth: we can. And I help clients do it every day.
Take my own story for instance, my career portfolio includes business and career coaching, writing books, speaking engagements, investing in small businesses, and creating new businesses - like my conference in the fall and my soon-to-be-launched Creative Generalist Network (more to come on that below!). And before that, even though I went to university to pursue a masters’ degree in philosophy and ended up working for, and founding, several web agencies.
The path we are on right now doesn’t have to be the path we stay on forever. There is no shame in jumping around - in fact, it’s empowering. This need for variety is what makes us creative generalists. We were never meant to fit into the classic 9-to-5 life, and when we fully embrace our creative generalism, we have a leg up when it comes to pursuing our dream career paths!
So how do we pursue a portfolio career that bolsters our ability to excel as creative generalists?
Various income streams. Have various income streams so that as you flow between the different roles, you never have to sacrifice your wants for your needs. You might try adding to your earned income with investments, online courses that require upfront effort to create but quickly produce passive income, and freelance consulting. However you choose to gain income, there’s power in having multiple streams at your disposal.
Don’t choose, combine. Stop trying to choose a particular career or project, learn to combine them. The beauty of a portfolio career is that there are no rules. You can do anything you want! (This is one of my superpowers. Let’s talk if you want help with this!)
Talent stack. Figure out your talents and skills and start stacking them to create a sweet spot that will raise your value in whatever field you’re interested in. For instance, if you are a copywriter who is also an audio engineer, pitch your talent to a podcast production company looking for a marketing guru who can also clean and treat the sound on the rough recordings.
Learn new skills. Are you a web designer who’s always been interested in teaching ballet classes to preschoolers? Or a college student studying molecular biology who also wants to write fiction novels about underwater gateways to other planets? Whatever it is that you think you might enjoy, go after it. Never stop learning. Go where your inspiration takes you!
Stay open-minded. You never know what you might learn from other people’s perspectives. Staying open-minded allows you to connect easily with others, building networks, and furthering your work and life in ways you might not expect.
Find a work-life balance. While individuals in mono-type roles don’t have to worry about their work invading their personal lives, creative generalists do. Our work is so varied and flexible, that sometimes that flexibility works against us, allowing business to bleed into our personal lives. The best way to combat this is to create a work-life balance that is sustainable to maintain.
Embrace change. Instead of trying to fit into a particular role, embrace jumping from role to role. The beauty of a portfolio career is that you don’t have to stick with the traditional career path, which includes sticking it out in a business or job you hate. Feel free to shake things up!
Find your community. Creative generalists tend to be isolated because of the solitary nature of their careers and work versatility, but finding your community is the best way to help you succeed. As a creative generalist myself, I created the Creative Generalist Network to help my clients and readers engage with like-minded individuals who will help them find inspiration and opportunities to grow.
Understand your why. Many people fall into a portfolio career, while others plan extensively for them. Either way, you should know why you are pursuing it now. Do you want more flexibility? Do you want to pursue every idea you’ve ever had? By knowing your why, you will be able to identify your creative generalist values more easily, which will in turn help you create the life you’ve always dreamed of!
Keep at it. Don’t give up when things get tough or confusing. Keep going and know that it will happen. The roles will come. The income will flow. And the fulfillment and success will bloom.
Building a portfolio career - like we generalists like to call it - is a lot easier than you think. There’s no need to toil away at work you don’t enjoy, or to sift through ideas and goals until you find the one most acceptable by the internet. You can have multiple passions or interests, pursue them all, and be better for it. It’s a lot more beneficial to your soul! When our work is aligned with our hopes, dreams, wants and needs, we can achieve anything.
Take small steps everyday and before you know it, the life you want will be right in front of you.
Scared to embrace your portfolio career?
Stepping outside the “norm” can feel overwhelming for anyone, especially if you’re a creative generalist with a streak of perfectionism. But pursuing your portfolio career is less about nonconformity and more about embracing who you are inside.
You were never meant to sit in a job or career you don’t enjoy. It’s time to follow that little voice inside you that tells you it wants more, it needs more…it deserves more. So stop limiting yourself. In our coaching sessions, I not only help you take that first step towards the life you actually want, but I help you build a roadmap to the exact spot you want to land!
15 Dream Jobs For Creative Generalists (aka Multi-Passionate Creatives)
A creative generalist (also known as a polymath, a jack-or-jill-of-all-trades, a multipotentialite, a multi-passionate creative, or even a Da Vinci man or woman) is someone who has diverse skills, interests, and knowledge. They see connections between unrelated things and solve problems in unconventional ways. Because of their unique brain wiring, they need a lot of variety to remain engaged in their work. It's vital for them to feel challenged to learn new things, utilizes their skills, and that their job is meaningful and serves a greater purpose than themselves.
My definition of creative generalists reads like this:
Curious and adventurous dabbler, explorer, and fast learner - someone with many talents, broad interests, and a hunger for knowledge across many topics. A natural program-solver and bridge-builder with thicker skin for failure and a capacity for change. Doesn't fit into a specific career path. Easily bored. Loves to get started over and over again. Always in for a challenge.
Creative generalists can bring a unique perspective and innovative thinking to any job, but some careers are especially suited to their skill set and to keep them happy and interested.
Here are 15 dream jobs that creative generalists might consider:
1. Art Director: If you want to work in a field that requires diverse artistic and creative expression, this is a great place to start. Art directors create visuals and campaigns for advertisement and branding campaigns, direct photo shoots, and manage visual style guides. They combine various skills to create a cohesive story for their clients. Generalists are particularly suited to be art directors because they can draw on many sources, interests, and talents to create something truly unique.
2. Travel Photographer: If you have many interests and talents, a career as a travel photographer can be gratifying. It's an ideal career for those who love exploring and capturing gorgeous images and learning something new daily. If you don't want to be tied down to one place, need variety in your work, like meeting people and exploring different cultures, and have a knack for photography, this career might be ideal for you.
3. Art Therapist: Combining art, psychology, and emotion, art therapy helps people express themselves through creativity, understand themselves better, and find healing. Art therapists use traditional art-making materials such as paint, clay, ink, and various philosophies of life to guide and counsel their clients. Creative generalists who like helping others can apply their diverse skillset to this field to facilitate healing and help people increase self-awareness and cope with emotional distress.
4. Credit Manager: A credit manager is responsible for managing a business's money flow. This work involves overseeing customer accounts, approving loans, and managing repayment plans. You need to have strong analytical skills to be able to forecast cash flow and make decisions based on financial trends, but also tap into a wide range of topics and can understand different contexts to come up with creative solutions to money-related problems—an ideal career for hungry for knowledge and problem-solving creative generalist.
5. UX/UI Designer: UX (user experience) and UI (user interface) designers combine the technical aspects of design with innovative thinking to create aesthetically pleasing and easy-to-use products. You'll need to think on your feet to solve complex design problems, but you'll be rewarded with the satisfaction of using your skills and ideas to create something new - and of great use to others! It's an excellent career choice for the creative generalist who loves psychology, technology, problem-solving, and building things.
6. Video Producer: From short documentaries to corporate videos, video producers are the people who bring stories to life. Video producers need to be able to write, direct, shoot and edit videos, so a diverse skill set is essential. Creative generalists with an eye for detail and a passion for storytelling can easily find their place in this fast-growing field, where their technical and artistic skills can shine.
7. Copywriter / Ghostwriter: Copywriting is about creating compelling content that grabs attention and drives action. A creative generalist with a good grasp of language and the ability to dig into and learn about new subjects can make a great copywriter. The same is true for ghostwriters, who write content for books, speeches, or articles but are not credited for it. Both professions are perfect for those who can't live without learning something new and crafting stories that stand out.
8. Digital Marketer: Digital marketing requires knowledge of both digital media and traditional marketing principles, making it ideal for creative generalists who have experience with both. They need a wide range of interests and skills to juggle all the aspects of digital campaigns, from content creation and strategy to analytics. A digital marketer brings together words, images, videos, and other content to create effective campaigns that reach their target audience.
9. Event Planner: For the creative generalist who thrives on imagination and loves planning and organizing events, this career is a great way to combine their passion for people, design, and coordination. Event planners create unique experiences that capture an audience's attention; they need to be creative, understand their client's wishes, think outside the box, and handle all the technical details involved in event planning. This career is perfect for those who don't want two days to look the same.
10. Business Consultant: A business consultant offers guidance for businesses on a variety of topics, such as marketing, finance, operations, and strategy. Creative generalists with a broad range of knowledge and savvy sales and business experience make excellent consultants, as they can combine their expertise and hunger for knowledge with creative problem-solving skills to help businesses reach their goals. This career is perfect for those who want to use their creativity, need for variety, and ability to understand complex concepts and experiences to help others succeed.
9. Video Game Designer: If you have a lot of imagination and love technology and telling or creating stories, this could be your career. As a video game designer, you'll plan out levels, design characters, develop storylines and write code that makes the game playable. Strong computer programming skills are a plus for this job, although this is undoubtedly something generalists can learn as they go (don't you love your brain!). Applying your understanding of how stories are created, worlds are built, and how people interact with technology will keep this job interesting.
10. Social Media Manager: If you are passionate about staying up-to-date on the latest trends in social media, becoming a social media manager could be the perfect fit. As a social media manager, you'll need to stay on top of the newest platforms and technological trends and create engaging content that will draw people in and encourage them to take action. Good writing skills, an eye for design and detail, and an understanding of how different platforms work are essential for this job. Never a dull day in the office for creative generalists here!
11. Project Manager: Project managers are the people who oversee and coordinate complex projects. It's a versatile and rewarding job for creative generalists who fear boredom like Superman feared kryptonite. It does require analytical thinking and spreadsheet and detailed planning, so it won't be for all generalists, even though their skills come in handy in this job, as project managers need to be able to understand a wide range of topics, communicate effectively and juggle multiple tasks. If you like solving puzzles and working with people, then project management might be the career for you!
12. Brand Strategist: A brand strategist is responsible for developing strategies that help build a company's image and reputation. You will be responsible for researching the competition, identifying target markets, and devising creative campaigns that capture attention. For this job, you'll need good analytical skills, excellent communication abilities to effectively convey the strategy to stakeholders, and a love for design and storytelling.
13. Software Developer: Software development can be a great career choice for the creative generalist who thrives on challenges. This job involves coding, troubleshooting, and debugging software applications for various platforms. You'll need strong problem-solving skills to create the software your client or employer will need. A degree in computer science or a related field is handy. However, many companies today teach you the skills you'll need on the job. Software development is an excellent career for those who like the challenge of tackling tough problems!
14. Animator/VFX Artist: An animator is responsible for bringing characters and stories to life through motion graphics or 3D animations. Working as an animator requires understanding how people interact with visuals and technical skills in animation software. Additionally, VFX artists create special effects in videos and films, so knowledge of video editing software is also necessary. Staying on top of new trends and techniques will help you stay ahead in this field.
15. Entrepreneur: Of all the careers creative generalists can go for, one of the most rewarding and suited for their particular strengths and creative needs is to become an entrepreneur. This career path involves developing a unique idea for a product or service, creating a business plan, launching the business, managing resources, and developing strategies for growth. Entrepreneurship requires creativity, learning new things, being able to wear different hats, ambition, dedication, and problem-solving skills to succeed.
A note about portfolio careers
All of these careers are perfect options for creative generalists who want to use their broad range of knowledge and experience to make something new and innovative. For some generalists, however, even these multi-skill careers still feel too limiting. This may be the case for you. If so, you're not alone.
Many generalists don't have one but at least two such careers they juggle or work where they combine the exciting bits of different jobs into what is known as a portfolio career: a career that's tailored to you and your passions; and encompasses a multitude of areas, skills, and interests.
The key with portfolio careers is to find a way to make all of your different interests fit into one coherent career and ensure that what you need to be happy - variety, purpose, challenges, and fun - are present. Building the foundation of a portfolio career can take some time, but if you have the dedication and drive, it's a gratifying experience and something you can achieve!
I know because helping generalists find their dream job or create their dream careers is what I do. If you'd like to explore this, don't hesitate to get in touch! Plus, you can find many remote job opportunities for perfect creative generalist jobs like software, back-end, and junior front-end developers on platforms like Jooble.
Feel overwhelmed by your many talents and interests?
I can help you make sense of it all. As a professional coach, I provide guidance for creatives and entrepreneurs to find their dream job or develop their unique portfolio career from their diverse range of experiences, skills, knowledge and passions.
Imagine how great it would feel to finally create the lifestyle that allows you to do work you love while living the creative and entrepreneurial life of your dreams.