Generalist Wisdom Part 1: Specialists Learn Everything,Generalists Learn Everything That Is Useful

As early as our teens, we’re expected to pick a particular career path. Careers days start as early as 4th grade nowadays, with many kids exclamating the classics that they’ll be nurses, teachers, or firefighters, or not knowing what they want to do at all! Still, we insist on starting the decision game at that young age. And for generalists and creative types, it’s all downhill from there.

In the past, like our parents’ generations, you picked one career and you kept going your entire working life. Every class you took in college or post-graduate certification was meant to further that career, help you climb the corporate ladder, and set you up for an easy retirement. 

There have always been outliers to this, of course. People who followed one path and then jumped to the next when they decided to learn something new. But it really wasn’t until the last decade - when being a generalist became super popular - that hiring managers are finally seeing the benefit to having generalists on the team. 

The difference between a specialist and a generalist is that specialists want to know everything about a single subject, but generalists want to know everything that is USEFUL about a particular subject. For instance, this can be seen clearly in the medical field. The neurosurgeon learns everything there is to know about the brain, nervous systems, and the spine. But a general surgeon must learn about several different areas of the body. Their “specialized” knowledge is specific to be useful for them to perform surgery in that particular area. They won’t know everything there is to know about neurosurgery, but they’ll know enough to help if needed. 

Another great example of this is the music teacher vs. violin professor. A music teacher has a generalized understanding of musical instruments, music theory, and maybe plays a few instruments well - not spectacularly, but good enough to teach students about music. The violin professor, on the other hand, has spent years learning everything there is to know about their instrument, how to play a vast amount of music, how to teach others to play the violin, and while they might know how to play another instrument, they’d never sacrifice their violin technique for it. 

There are definite pros and cons to being either a specialist or a generalist. Generalists are open to challenges, usually end up in leadership roles, and enjoy thinking outside the box. Specialists, though, usually have less competition for jobs, are better equipped for changes in their field, and sometimes receive higher salaries. 

I know I might be biased, but I definitely think the pros tip toward the generalists just a little bit more 🤓. So, what can you learn from generalists to help your career and businesses? 

1. Increased skill sets. Because generalists tend to learn everything useful about a particular subject, and end up doing this with a lot of subjects, they have various skill sets. Specialists, on the other hand, usually have advanced knowledge in their area of expertise, but they don’t have wide-ranging experience in other areas. Instead of only learning about your particular field, you should become familiar with tangential areas of your field, expanding your skill sets in the process, which can make you both indispensable for your current role but also broaden your skills and knowledge in future ones.

2. Learn to multiproject™ better. Generalists usually have an easier time multiprojecting™ (not in the moment, but with interests!) because of their ability to hop from one thing to the next. They aren’t limited by the box of a specialized field, which gives them a level of comfort when transitioning from topic to topic. Now, usually, I caution my clients on multitasking projects too much. The sweet spot for most generalists is between 3 to 5 at any given time. You shouldn’t burn yourself out trying to do too much at once (projects and ideas have a way of nagging at you until you do something with them anyway, so they’re not about to go anywhere). But if you notice you’re a bit uncomfortable switching gears or meeting various goals, learning to multitask - or habit stack as some researchers have called it - you can get more done without overwhelming yourself.

3. Develop critical thinking and collaborative skills. In most companies, specialists tend to either work with other specialists or in solitary environments. This robs specialists of the ability to work as a team with people who have different viewpoints, which can impede their ability to foster critical thinking. Alternatively, generalists usually work in big groups of people from all sorts of different fields and roles. This gives them the ability to talk to different people, hear different ideas, and incorporate various voices into the work, which can provide better, more sophisticated problem-solving to a project.

Whether you are a specialist or a generalist, there is so much we can learn from one another to improve our current role or help us bring a new business to fruition. By incorporating more of the generalist’s traits into your work, though, you’ll explore and grow necessary skills that can help you positively impact your workplace.

Not sure if you’re a specialist or a generalist?

We’ve been so conditioned to follow the specialist route that it can be confusing to discover you might be a generalist.

By working together, we can figure out which category you fall into and how to leverage that style to improve your career.

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Now vs. the future: how to do one thing now vs. wanting to do all the things

Most people overestimate what they can do in short periods but underestimate what they can do in long periods of time. 

Think about it, when you decide to do something, you always think you can get a dozen things done in a really short period of time. Take the new entrepreneur who wants to start a lifestyle blog. They’ll give themselves some sort of short deadline and think they can put a whole website together, start a TikTok and Instagram, get a few pieces of content out on a few platforms, and start marketing themselves. But then if they have a six-month deadline, they’ll think it’s too far into the future, that they have plenty of time,  procrastinate on getting things done, and end up wasting time or even not getting things done at all. 

Neither is a particularly good way of working and both styles can end up crashing and burning - the blog never starting, the entrepreneur getting bored, and something else “more” interesting catching their interest. 

Obviously, this isn’t a great way to start, or do, anything, especially not for an entrepreneur as it leaves us open to missed opportunities and simultaneous burnout and boredom. The best, most successful entrepreneurs are the ones who know how to do more than one thing without wanting to do everything (right now), and can give themselves realistic timelines and tasks to get things done. 

1. Never choose forever, just what’s in the moment. When you have an idea for a business or a way to change your life, you have to give yourself a realistic timeline and action list. 

In the case of the new blogger, doing a small amount of research on website building and digital marketing techniques could help them identify just how long it takes to get a cohesive, working, and aesthetic website together, while also getting their name out there and drumming up buzz for their work. If they chose a deadline farther in the future - or decided on some arbitrary deadline - it may make them lose interest. 

The goal is to keep interest high and get the necessary work done as quickly as possible and without forgetting anything.

2. You can do everything, but you can’t do everything right now. Another aspect of staying engaged is recognizing that you can do everything. Every idea that pops into your head comes from some sort of intuition and guidance. They should be followed, even if just to see how they wouldn’t work in this business or new reality. However, there is a time and place for each. You can do everything, but you can’t do everything all at once. 

For the blogger in our example, they may want to set up the website, get out a new blog, create a few social media posts, set up a LinkedIn referral program, design a reel cover on Canva, and organize Quickbooks for the inevitable UGC or influencer partnerships she believes are coming their way. While all those things are great and necessary to the success of their new business, there is no need to do them all at once. Instead, the entrepreneur should decide on a timeline and figure out what steps need to be taken on day one. If it were me, I’d focus on getting the website and social media set up, as well as social media teezer and my first blog. Once that’s gone out, I’d start a content calendar, and decide on branding, and my main message. From there, I’d work on the administrative things or wait until my first partnership before getting them created so that I knew exactly what to create. Of course, the main focus I would always have is to sell and make sure I reach my ideal clients or users. 

There is a time and place for everything, but if we get caught up in getting everything done, we’ll never get anything done. Instead, we have to focus on what to do now, in this moment, and then move forward from there.

Constantly worried about all the things you have to do?

It can be difficult to identify what needs to be done now, versus what can be done later - especially when we’re excited about a new idea or business.

As a career and business coach, I’ve started working with entrepreneurs who are looking to excel in their target market space. If you have a business idea, don’t know where to start, and need someone to chat with, I’d love to help.

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Are you perpetually learning and never doing - aka hiding in the learning stage?

Have you ever gone on vacation and not actually been on vacation? Do you know what I mean? 

As entrepreneurs, it can be really easy to fall into a trap of taking a holiday and instead of relaxing on the beach or fully immersing yourself in the culture around you, your mind wanders back to work and before you know it you’re spending your free time reading up on work documents, doom scrolling social media, and hyperfixating on what you are forgetting. 

What’s the point of taking a holiday then? 

Yes, maybe sometimes we come back feeling a little more relaxed, but not really. More often than not we come back completely neutral, if not a tad more frazzled because of how much time we “took off.” 

That’s got to change. And not only on holidays! We have to start putting boundaries around our holidays - and our time - and sticking to them. We have to recognize that these boundaries are important to our mental health, our stamina, and even our work because a burned out entrepreneur is not a healthy, productive entrepreneur. If we are constantly pressuring ourselves to get in extra work, we are more than likely going to jump ship for something new a minute later (#creativegeneralist). But to stay focused on our current goal, we have to take time to be off the clock and truly relax. 

Say it with me: vacations are for relaxing, not for overproduction.

Another common trait we share as creative entrepreneurs is falling into the trap of perpetually learning and never actually doing. I’ve had countless clients say they have to learn something new before they can do XYZ. When that happens, you know what most of us end up doing? That’s right: working while we are on holiday or having a day off. Which is frustrating, overwhelming, and can easily lead to burnout. 

I had a client that always thought she had to do one more thing before she could get the first thing done. One time she messaged me saying she would be getting an Instagram post up ASAP. I knew it was a big step for her. But then I waited and the post never showed up. I messaged her asking what happened and she told me she decided it would be better as a blog post but before she could write the blog post, she had to update her website. She gave herself more work instead of just posting an graphic and caption! 

She was hiding in the learning stage. 

I think that’s true for all of us: when something is particularly scary or big, we hide in the learning stage so we don’t have to actually do the thing. When I did improv, it was so much fun to learn theories and techniques, but actually getting on stage to practice my “yes, ands” was terrifying. I was much more comfortable learning - about improv, myself, my classmates, etc. - than I was actually doing a show. 

When we remain in the learning stage of a project, we get to sit in our comfort zone. No one can expect anything from us because hey, “we’re still learning!”. But once we decide to go for it - and do the thing - suddenly there are expectations, restrictions, and requirements for the quality of our work. This can be terrifying. Especially for the new entrepreneur or creative generalist who is just deciding to step out on their own and do what they’ve been dreaming of their whole lives.

So, how do we get to the doing part? How do we learn what we need to learn and then get unstuck and get going?

1. Stop yourself. When you’re learning something, give yourself a deadline for when you have to be done. By September 1st, I will be done learning about cybersecurity tools and start putting them into my websites. Giving yourself a deadline is a great way to force yourself out of the learning stage and into the doing stage.

2. Give yourself guidelines. Learning new things can be intoxicating and addicting, but you can prevent yourself from always staying in the learning stage by giving yourself explicit guidelines for your research. For example, if you’re trying to learn about car engines, you probably will need to know about other parts of a car, but you should limit your research to just the car. Don’t start looking at the history of the automobile, how GMC started, and why Ford was fired from his jobs (yes, I see you!). Stick to the research you need to do and then move on when it’s done.

3. Keep a log. Having a research log where you write down what you’ve done and how much time you’ve spent doing it can really help you see the amount of time you’ve spent learning. It will also remind you that to get the thing done on your timeline, you have to move on and start doing.

4. Set clear goals. If there’s something you want to do - whether in work or life - having clear goals about what it is and what research needs to be done will help it come to fruition faster.

5. Trust yourself. Yes, getting stuck perpetually learning can be disastrous and an amazing way to procrastinate forever, but sometimes the best thing you can do is trust yourself. Why are you still learning? What are you trying to accomplish by continuing to research? There might be something that your gut is telling you that your mind can’t understand and the only way to get to the doing stage is to complete the learning stage. By trusting yourself, you’re giving yourself permission to learn for as long as you need because you know that you will start the doing stage when the time is right. And that’s okay too. 

Being a perpetual learner can completely hinder your ability to get unstuck and get work done or achieve the things in your life that you want. By creating boundaries for yourself and your learning, you can stop when you need to and shift into doing. That being said, its also important to remember that sometimes the doing can’t happen till your gut feels content with the learning. So trust yourself. You’ve got this!

Want to take a break?

"Taking a break" doesn't always mean you have to spend a fortune traveling the world. It can be as simple as shutting down your laptop for an extended period and immersing yourself in activities that truly fulfill you.

But if the mere thought of taking a break leaves you anxious, you’re fears are over – I'm here to assist! My creative and entrepreneurial clients come from all walks of life and all corners of the world. And all of them need support in finding the right work-life balance. Together, we'll help you get out of procrastination and “always learning mode”, so you can finally take action - and enjoy your holidays!

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Are you suffering from generalist syndrome?

There’s this pervasive character trait for generalists - always wanting to know more, never feeling like you know enough, but letting that desire to learn get you stuck, preventing you from doing the things you want. 

I call it generalist syndrome. Do you have it?

It’s pretty common, nevertheless, it’s incredibly detrimental to our work and life goals. I had a client once who was setting up an event for artists. She seemed to be stuck and I asked her what piece of her work was making her uncomfortable. She told me she wanted to find a new way to get people to gather and work together. She wanted to create a new type of community setting. But instead of doing it, she was focused on the learning part. She wanted to go take a course, become fully knowledgeable in this area, and only then have the event where she would “roll out the brand new meeting style”. 

I asked her if there was an easier way to get what she wanted. This client was confused and stuck to her idea that this was the only way. But then I pointed out that there was actually a shortcut - one that would get the event back on track and allow her to create something new without having to go back to school to do it – she could talk to an expert (aka, a specialist, a creative generalists arch nemesis - just kidding!). 

As generalists, we’re always focusing on learning. And that’s an amazing superpower we have! But we learn so many different things that we forget their are people out there who specialize in specific areas and they’re usually more than happy to let us pick their brains. For my client, the clear shortcut was to set up a coffee chat with someone who already specialized in the type of event she wanted to learn to create. Rather than go to school or take a course, she could pick the specialist’s brain and get her event off the ground! 

That idea you’re currently munching over, the one you’ve been thinking about for a while now? You do not need to learn anything first in order to make it happen. In fact, one might argue that being an entrepreneur is all about learning on the fly. It’s like that famous saying - being an entrepreneur is like jumping off a cliff and assembling a parachute on the way down. We have to think on our toes. There isn’t always going to be a class to take or a course to finish before our brilliant business ideas become successfulr. Sometimes - most of the time - you have to just jump and figure out shortcuts to get that parachute made so you can fly even higher. 

But how do you jump? How do you put aside your generalist syndrome and embrace the shortcuts specialist can offer? Here are three steps I follow every day to shift my focus from learning to networking and doing:

1. Don’t think, just jump. When we get stuck thinking about how much more we have to learn about a subject, or where we can learn the material, we get stuck. It’s like the college student who can’t decide what major they want to follow. They like writing about different characters, but they misinterpret that as wanting to learn the same material as their characters. Instead of just reading research about those positions, they decide to jump from Biology to Anthropology to Chemistry and Physics to English Literature majors. If they had just sat back and realized they wanted to write about a biologist, anthropologist, and astrophysicist, they could have saved themselves a lot of time and effort. Being in business or going after the life we want is similar. Just go after the end goal and don’t worry about all the things you have to learn first. I promise you will learn them on the way and save yourself a ton of time and effort in the long run.

2. Try and fail. “Fail” is the four letter word that evokes fear in most entrepreneurs, but really, there’s nothing quite like failure to teach you what you should be doing instead. The key to getting unstuck and going after what you want out of life is accepting that failure can happen and, if it does, you will be okay - probably better than okay. There is no shortage of businesses that have thrived because of failure. So, don’t be afraid to fail. Be afraid to never start. Instead of perpetually learning, take a step back, a deep breath, and just start. 

3. Track your goals. Having clear goals for your work and life can be super helpful in moving your through the learning to doing pipeline. For example, if your goal is to start a copywriting business out of your kitchen so you can spend more time with your kids, you don’t have to take copywriting classes. You don’t have to learn anything before you start. You can, instead, just start looking for work and building your website. Sure, you may have to learn a little bit as you go on, but you don’t have to learn everything before you get your first client. In fact, the best entrepreneurs tend to start working in a business before they even have a chance to create it. When you have clear goals and expectations, you’ll be better motivated to stay on task and get to the doing stage.

Letting the need to learn rule our lives can only negatively impact us, holding us back from the great things we are trying to accomplish. Instead of staying stuck in the learning stage, let go of the fear of doing, track your goals, and make the leap. You never know what successes wait for you on the other side of the cliff.

Ready to jump?

Working together, I will help you build a personalized parachute filled with expert knowledge and a plan of attack for your business’s next steps.

Having a preplanned parachute is overrated. The best part of being an entrepreneur is thinking on your feet.

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Why do fast learners feel like imposters, and how to turn it into a superpower instead

Have you ever felt like that thing you know how to do isn’t special or unique because if you know how to do it, everybody else must know how to do it too? Does this cycle sound familiar?

1. Get excited about new thing.

2. Research new thing. 

3. Fall into a rabbit hole about new thing. 

4. Learn more.

5. Rabbit hole some more. 

6. Fix the thing.

7. Excited to tell everyone about the new stuff you know.

8. Get bored (nobody seems to care).

9. Move on.

Maybe somewhere in there, you think you can offer this service to other people, get excited about doing so, and then start believing everyone else must already know how to do it and why would they want to learn from you anyways…right?

I can honestly say that I spent a lot of my life feeling the same way. Well, at least until I debunked this idea and started recognizing that this just isn’t true. Most people aren’t like that. Most people see a problem and maybe get excited to learn about it for a little while but then ultimately decide they can’t do it on their own. So they give up. Or they never get excited to begin with and let their lack of knowledge stop them from pushing forward until they find someone else to help them navigate the problem. 

That is, there are people who see a problem and learn ten different ways to fix it, and there are people who call the problem solvers for help. And you know this because your phone or DMs are piping hot with calls and messages!? Even in corporate roles, you might be the one asked by someone in a completely different department to help them with something that isn’t even in your job description. Why? Because they know you know how to solve it. Duh! 

And yet - we still think this skill isn’t worth something? The part of me that has been healing my inner child for 20+ years believes it probably came from my parents, but in reality, it could have come from anywhere. I think we are programmed to feel this way by our environment. You know that saying, “You are the sum of the five people you spend the most time with,” well, it’s true. If the five people closest to you are telling you that what you know how to do isn’t that special and no one will care - you’re going to believe it. You’re going to feel like an impostor.

Unfortunately, I’m sure it bears repeating, it’s not true. It’s not only about all the stuff you know, it’s deeper than that: it’s about your capacity to learn new things and your insatiable hunger for knowledge. If you’re anything like me, you believe that is common to all people too! So why would you be any more capable to understand complex things or learn yourself a new skill than the next person? Well… because you’re a creative, a generalist, an entrepreneur. You are special and unique for knowing how to do it, and people will want to use those [your] skills in their life and business. You are worthy.

This ability is how our brain is structured. It’s literally a superpower!

So, what sets creatives and entrepreneurs apart from other people? Why is it our default to learn and find solutions to things? I’ve narrowed it down to three things:

1. We’re self-starters. We have this intrinsic motivation and confidence to begin projects on our own. We also have the resilience to navigate challenges and find alternative routes to the information and skills we are trying to learn. 

2. We have a hunger for knowledge. We literally want to learn the thing and until we learn it, nothing will get in our way. Think about all the times you were interested in something and the rest of the world started to fall away until you’d finished learning about it. That hunger to learn is what keeps our motivation moving. 

3. We have an incredible capacity to learn new things. It is easier to become a self-starter and cultivate a hunger for knowledge - these are learned traits - but the capacity to learn new things is something we are born with. 

Moreover, we have never met a problem we couldn’t solve. We know deep down that we can learn and do anything we set our minds to. This knowledge is so ingrained in us that it can be jarring to think that other people don’t possess these traits. Of course, they must have them; how could they not? Right? But they don’t. And that’s okay. This difference in brain structure is something completely unique to us and something that can greatly impact not only your life and work but the life and work of others. 

Now that we understand this, how can we truly accept it? Because really, it’s one thing to understand, and it’s another thing to accept a new reality. Understanding is easy to argue with. Acceptance is deeply rooted and helps challenge our past perceptions so we can hold firm to what actually is. 

To accept that we are uniquely capable of learning things and doing things when others are not - and that others will, and do, need our help with these things - we must:

1. Stop negating it. Stop correcting people when they praise you for knowing how to do something. Stop pretending that they could do it too. Stop telling them they can. Take the compliment, let it swell in your heart, and replace the old ideas that everyone is capable of this. 

2. Let that initial praise grow into confidence, but keep cultivating confidence on your own. When you start to feel like an imposter, work through those feelings. Try and figure out where they come from and then treat them like an episode of Myth Busters - prove why you’re wrong. And if you can’t, check out my blog on how to overcome imposter syndrome.

3. Debunk your doubts. Instead of believing every negative thought that pops into your head or the voice of your third-grade teacher who told you you weren’t capable of something, start listening to that other voice in your mind that says you are capable. The one thing people don’t talk about is how when we hear a doubt pop up in our mind, we also hear another voice saying, “That’s not true.” The problem is that the other voice is so quiet, we tend to believe it less. But if you can find the strength to listen to that small voice, you’ll give it the courage to get louder. The more you listen, the more it will call to you over the roar of your doubts until one day, your doubts are the quiet voice, and the little voice is the big one. 

You are innately capable of doing so many incredible things. You have to stop thinking that just because you can do something, everyone else must be able to do it, and therefore your work or thoughts on the matter are not worthwhile. Stop getting in your own way with these thoughts. I promise that not only are you special for being able to do that thing, but there’s also someone waiting for you to help them with that knowledge.

Want to learn how to debunk your doubts?

We all have them - doubts. But the really successful people don’t believe in them. They hear them and let them go.

This is a skill that can be learned and grown. It just takes time, attention, and some coaching. That’s where I come in. With my help, we can isolate your doubts and watch them crumble so you can finally go after the career or business that you want!

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5 Ways for Creative Generalists to Build Better Boundaries

I like to think that setting boundaries is a version of self-care. It creates a rule or limit that I can impose on others to protect myself. And no one can get upset with me for creating a boundary - well they can and probably will, but they shouldn’t and it won’t be for me to worry about. It’s on them.

When you build boundaries, you’re telling others what is and isn’t acceptable to you. Other reasons why setting boundaries is important - and necessary, include getting the respect you deserve and growing your own self-respect, improving your emotional health and relationships, warding off burnout, and decreasing your stress and anxiety. 

Think about it: when you aren’t busy worrying what others will think when you ask for something you need, if you could get work done without being distracted by a colleague who just wants to chat, or if you could go to the movies by yourself just because you want to, things would be so much easier. You’d be able to breathe and better show up for what really matters in your life

Creative generalists are people who are good at multiple things. Most people try to niche down and become an expert in one specific thing, but creative generalists can’t. Our brains are wired differently and we need fresh ideas, new topics, and an array of things to study to feel fulfilled. I myself have worked in marketing, philosophy, the web, digital marketing, coaching, and as a consultant for start-ups. I’m also a start-up founder, a researcher, and a writer. If I hadn’t discovered that I was a creative generalist, I would have continued to try and fit myself in the box society built for people who enjoy niching down, but I would have felt miserable that I couldn’t follow my many interests for the rest of my life.

Creative generalism may sound like a person who wants to do just one thing, but really it’s about wanting to do all the things. Being a Jack/Jill/Jay of all trades. Unfortunately, it can also mean we’re more prone to avoiding boundaries and getting sucked into all. the. things. 

For real, think about all the hobbies you have started and abandoned. Think of all the books you tossed aside when they became repetitive. Or think of the fact that you have multiple jobs or interests in various fields and are always daydreaming about pursuing them. If this is you, my friend, I have news for you: you’re a creative generalist. 

Welcome to the club!

With that in mind, here are five ways to build better boundaries so you can get back to doing the work that makes you feel fulfilled.

1. Learn to say no. It’s so important to say no. You have to stop agreeing to do things you don’t really want to do. To paraphrase Mark Manson in The Subtle Art of Not Giving A F*ck, if it’s not a, “Hell yes!” It’s a “F*ck no.”

2. Know yourself well. When you are self-aware and have reflected on who you are and what you want, you will have a clear idea of the boundary that needs to be drawn. There is nothing worse than feeling like a boundary should be put into place for a while, but being unclear of what you need, and then blowing up at someone, or getting overwhelmed, and enforcing the boundary in a hostile state. If you know what you need, and you’re clear about why you need it, you can articulate it clearly and be heard more openly.

3. Know what matters to you. It’s important to know what kind of life you want and what kind of person you want to be before you can effectively put boundaries into place. If you don’t know what matters to you, how do you know if those boundaries are actually important - they may be misplaced.

4. Make sure you know what your skills are - both the hard and soft ones. By knowing what you can do, you’ll be able to figure out what work - or life decisions - are meant for you. For instance, if one of your soft skills is working in a collaborative setting, you might not be happy working independently for long periods of time. When you know the environment you thrive in and the skills you want to use, it’s easier to pick things that actually align with you.

5. Practice flexibility. None of these steps are easy, but for creative generalists looking to build , trying to also be flexible for when life gets in the way, can be extremely challenging. But it’s important. Learning when you can be flexible and still feel good about having, and asserting, a boundary is the most important mindset to adopt.

Most of the creative generalists I know - myself included - are also perfectionists, people-pleasers, and Type A overachievers. We want to do the best, say yes to everything, and if it doesn’t work out, we have a tendency to crumble. But that’s because we don’t have good boundaries! We aren’t saying no to work, events, and other things that don’t align with what matters to us, what the skills we want to use are, and what we know we want to be doing. We are being inflexible. 

We can’t move forward and take up space in a way that truly represents who we are until we can create boundaries and stick to them (when needed).

Ready to build a boundary that doesn’t crumble?

Building boundaries is hard, but so is living a life where you feel stuck because no one listens to your wants and needs (including yourself).

When we work together, we figure out those five things above. We get into the nitty gritty of who you want to be and start crafting boundaries to get you there.

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Understanding Your Creative Brain: Finding Focus to Finally Finish What You Started

As a lifelong creative generalist, I've always had a million ideas claiming space in my head, all pulling at me and whispering to me to get me to do something about them. Rushes of inspiration fuel my imagination on the daily, igniting a spark within me to embark on countless projects. I know I'm not alone in this.

Many creatives and entrepreneurs (especially creative generalists) deal with this. It's particularly tricky when we're in our most innovative and passionate mode, the flow and excitement we achieve when we're at the beginning of a new project. This is often when we feel we have massive creative energy - enough to spare some for other projects while building this bright and beautiful new thing. And it is all great for a while. Until we find ourselves overwhelmed by a growing pile of half-finished exciting ideas we couldn't wait to get started on. For the longest time, this was true for me. I would get excited about something, start developing the idea, then slowly lose interest and eventually stop before I'd created anything worthwhile. 

The truth is: the challenge with our creative brains is not how to generate ideas (we have those all the time!) but how to maintain the focus required to see them through. 

If you can relate to this struggle, read on! In this article, I will share tips and strategies to help you navigate the labyrinth that is your creative brain and empower you to conquer the misery of unfinished projects once and for all.

Embracing your creative (and multi-passionate) brain.

When clients come to me for help with seeing their projects through, they often have a lot of negative things to say about their creative brains. I don't blame them; I used to feel the same way. I would get frustrated and ask myself why I wasn't able to stick to anything or why it was so easy for me to start projects and so hard for me to finish them. 

Today, I feel differently about how my brain is wired. I'm proud of my creative generalist nature and the many ideas and interests that I enjoy. So the first step in getting good at getting things done is acknowledging the value of creative thinking: creative ideas are the building blocks of innovation and personal growth. It's essential to recognize the incredible power that creative ideas hold.

Another critical element in befriending your unique creative brain is understanding the importance of embracing your imagination. Instead of wishing you could stick to one idea, cultivate a mindset that encourages and celebrates imaginative thinking. Allow yourself to explore new ideas without judgment or limitations. 

Finally, embracing your creative brain means embracing the process of iteration and experimentation. Creativity is never a linear path; it's a cycle of trial and error, refinement, and revision. Give yourself permission to make mistakes and learn from them. Not every project you start will need to be finished (see below for more on this crucial point!). Understand that not every idea will be a masterpiece, but each contributes to your growth as a creative human.

Sometimes quitting simply means you're done.

Before we dive into the truth that, yes, (multi-passionate) creatives and entrepreneurs start more projects than they finish and can indeed lack focus sometimes, an important side note must be made. For creative generalists, quitting something simply means we're done. Because of our hunger for knowledge, we can dive deep into a subject until we've explored it, satisfied our curiosity, and gained a comprehensive understanding. When that happens, we usually quit. 

The problem is our finish line is often different from the finish line of society. When we get what we came for is precisely when other people tell us we should stick to it or even "turn it into a business." But that's not what generalists do because our true passion lies in exploring and pursuing new knowledge and ideas. We thrive on the thrill of discovery and the joy of learning, and once we have mastered a subject or dived into a project enough, according to our understanding, our attention naturally shifts to the next exciting idea that captures our imagination. So for us, quitting is not always a sign of failure or lack of commitment; it indicates that we have accomplished what we set out to do. 

However, this is not always the case. We have been known (ahem) to start new projects we wanted to see through and leave those halfway accomplished too. What is going on when that happens?

Understanding your lack of focus.

There are many reasons why our initial focus can dissolve and turn into procrastination, overthinking, or even starting another project (I know). Still, one of the most important reasons for creatives and entrepreneurs is the curse of shiny object syndrome.  

We must be willing to recognize the attractiveness of new ideas and our tendency to chase after the next exciting project without completing the current ones. Yes, we love new things, and they always seem so shiny and bright, especially when the thing we're working on is a bit harder than expected, a bit boring at times, or not going as planned. When that happens - which is NORMAL in any project - the allure of novelty and engaging with another idea is hard to withstand. 

One of the most striking ways I see clients go through this is when their sales or marketing plans aren't working as they should. Instead of pushing through and keeping a focused approach to their marketing and sales activities, many clients will cancel the plan and try something else. The problem is: if you do this each time selling your product or service gets hard, you'll probably never sell anything because you're not giving the seeds you're planting enough time to take root and grow. 

Another way lack of focus shows up is the fear of failure, often disguised as perfectionism. Perfectionism leads to self-doubt, over-analysis, and getting stuck. When you're struggling with completing projects, it's important to remember that the struggle is part of the process. Nobody delivers something new without at least a dash of doubt and uncertainty. Nobody delivers a new project perfectly. Embracing the struggle and accepting the imperfections as part of the creative process will allow you to reach the finish line more often. 

How to finish what you start? Here are three tips that might help you:

1. Set micro-goals: I'm sure you've heard this before, but it works! Break down your project or goal into smaller, achievable tasks or milestones. On your to-do list, make sure only to list the smaller tasks (that you can do in one sitting) and not goals (this happens a lot, believe me, "finish my website" is a goal, not a task). Instead of focusing on the result, set specific and manageable task goals (my number is three daily tasks) for each day or week. This approach lets me make consistent progress while I maintain motivation along the way. By celebrating reaching my daily number every day, these small successes boost my confidence and help me keep going.

2. Practice strategic rest: While it's important to stay committed and focused, giving yourself the rest you need is equally vital! Don't push yourself to the edges of exhaustion; plan for strategic rest periods into your work days. Listen to your body and mind, and don't postpone taking breaks to recharge when needed. Engage in play and fun activities that relax and inspire you, such as walking in nature, practicing mindfulness, or your favorite hobby. I consider these breaks part of my work because they improve my productivity and prevent burnout, ultimately helping me to stay on track and focused.

3. Play a game with yourself: Turn your project into a fun and engaging game. I invite my clients to see their work as play and reward themselves for tasks they complete or milestones they achieve. Making work fun is excellent for maintaining motivation and increasing productivity. Create challenges, set milestones, and reward yourself for completing certain tasks or reaching specific checkpoints. For example, set a timer and challenge yourself to complete a task within a specific timeframe. Give yourself some points or a small reward once you've finished it. 

Gamifying your work and projects adds an element of excitement. It can make the process more enjoyable - and thus more sustainable, especially when things don't go as planned (which they never do). It helps shift your mindset from watching Netflix to a playful and engaging way of tackling a task, increasing your chances of finishing what you start.

I hope these tips are helpful. I'd love to know how they work for you, so let me know! As you embark on a new creative project, remember that the path to success is not linear or even paved with only groundbreaking ideas. Success requires focus, discipline, and tenacity. 

By embracing your creative mind and understanding how you're wired, you can become better at finishing what you start. So many of my clients and I are living proof of it. You, too, have the power to master your creative brain and finish what you start!

Tired of never finishing what you started?

Are you tired of starting projects, only to abandon them halfway through? Do you find yourself stuck in a cycle of unfinished goals, leaving you frustrated and unfulfilled? If so, it's time to get unstuck and achieve your true potential.

I understand the challenges you face (I’ve been there myself), and I’m here to help. Don't let unfinished projects keep weighing you down. Sign up for your free coaching session now. Together, let's turn your dreams into successes!

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