Are you suffering from generalist syndrome?
There’s this pervasive character trait for generalists - always wanting to know more, never feeling like you know enough, but letting that desire to learn get you stuck, preventing you from doing the things you want.
I call it generalist syndrome. Do you have it?
It’s pretty common, nevertheless, it’s incredibly detrimental to our work and life goals. I had a client once who was setting up an event for artists. She seemed to be stuck and I asked her what piece of her work was making her uncomfortable. She told me she wanted to find a new way to get people to gather and work together. She wanted to create a new type of community setting. But instead of doing it, she was focused on the learning part. She wanted to go take a course, become fully knowledgeable in this area, and only then have the event where she would “roll out the brand new meeting style”.
I asked her if there was an easier way to get what she wanted. This client was confused and stuck to her idea that this was the only way. But then I pointed out that there was actually a shortcut - one that would get the event back on track and allow her to create something new without having to go back to school to do it – she could talk to an expert (aka, a specialist, a creative generalists arch nemesis - just kidding!).
As generalists, we’re always focusing on learning. And that’s an amazing superpower we have! But we learn so many different things that we forget their are people out there who specialize in specific areas and they’re usually more than happy to let us pick their brains. For my client, the clear shortcut was to set up a coffee chat with someone who already specialized in the type of event she wanted to learn to create. Rather than go to school or take a course, she could pick the specialist’s brain and get her event off the ground!
That idea you’re currently munching over, the one you’ve been thinking about for a while now? You do not need to learn anything first in order to make it happen. In fact, one might argue that being an entrepreneur is all about learning on the fly. It’s like that famous saying - being an entrepreneur is like jumping off a cliff and assembling a parachute on the way down. We have to think on our toes. There isn’t always going to be a class to take or a course to finish before our brilliant business ideas become successfulr. Sometimes - most of the time - you have to just jump and figure out shortcuts to get that parachute made so you can fly even higher.
But how do you jump? How do you put aside your generalist syndrome and embrace the shortcuts specialist can offer? Here are three steps I follow every day to shift my focus from learning to networking and doing:
Don’t think, just jump. When we get stuck thinking about how much more we have to learn about a subject, or where we can learn the material, we get stuck. It’s like the college student who can’t decide what major they want to follow. They like writing about different characters, but they misinterpret that as wanting to learn the same material as their characters. Instead of just reading research about those positions, they decide to jump from Biology to Anthropology to Chemistry and Physics to English Literature majors. If they had just sat back and realized they wanted to write about a biologist, anthropologist, and astrophysicist, they could have saved themselves a lot of time and effort. Being in business or going after the life we want is similar. Just go after the end goal and don’t worry about all the things you have to learn first. I promise you will learn them on the way and save yourself a ton of time and effort in the long run.
Try and fail. “Fail” is the four letter word that evokes fear in most entrepreneurs, but really, there’s nothing quite like failure to teach you what you should be doing instead. The key to getting unstuck and going after what you want out of life is accepting that failure can happen and, if it does, you will be okay - probably better than okay. There is no shortage of businesses that have thrived because of failure. So, don’t be afraid to fail. Be afraid to never start. Instead of perpetually learning, take a step back, a deep breath, and just start.
Track your goals. Having clear goals for your work and life can be super helpful in moving your through the learning to doing pipeline. For example, if your goal is to start a copywriting business out of your kitchen so you can spend more time with your kids, you don’t have to take copywriting classes. You don’t have to learn anything before you start. You can, instead, just start looking for work and building your website. Sure, you may have to learn a little bit as you go on, but you don’t have to learn everything before you get your first client. In fact, the best entrepreneurs tend to start working in a business before they even have a chance to create it. When you have clear goals and expectations, you’ll be better motivated to stay on task and get to the doing stage.
Letting the need to learn rule our lives can only negatively impact us, holding us back from the great things we are trying to accomplish. Instead of staying stuck in the learning stage, let go of the fear of doing, track your goals, and make the leap. You never know what successes wait for you on the other side of the cliff.
Ready to jump?
Working together, I will help you build a personalized parachute filled with expert knowledge and a plan of attack for your business’s next steps.
Having a preplanned parachute is overrated. The best part of being an entrepreneur is thinking on your feet.
