5 common fears that keep women from starting their own business

I’ve been there; I know…. You’re passionate about an idea or a product and you know from the inside out that...

I’ve been there; I know…. You’re passionate about an idea or a product and you know from the inside out that this might be a winner. You want to take your business concept to the next level and create something amazing. But your fears and doubts are holding you back from taking that first step towards success, a new life, and a thriving business.

Through my work with women, I come across all kinds of fears and limiting beliefs that prevent women of all ages, backgrounds, and cultures from doing what they are passionate about. And, although I know that moving through fear can be difficult, and that it takes time, I want you to know that you can do it. I’ve seen it happen in my own life, and in the life of many of my clients.

And by moving through fear, and befriending it, you can achieve so many beautiful things, including starting your own business!

That is why I want to address 5 common fears today, that can keep women from taking that step towards their own business, or from creating anything that really matters to them.

5 common fears that keep women from starting their own business

Fear #1: I don’t know anything about business…
This is one of the most recurring fears I hear from my clients. Before anything else, they think that if they don’t have the right education, and that they won’t be able to build a profitable business. Of course, nothing is farther from the truth. There are numerous examples of successful entrepreneurs who never went to business school, had absolutely no idea how to develop business strategies, and didn’t know how to write a marketing plan or even manage a team. But that didn’t stop them, and it really shouldn’t stop you either.

Fear #2: I’m too old to start my own business…
C.S. Lewis once said: “You are never too old to set another goal or to dream a new dream”. A few years ago, I decided it was time that I shared my experiences and business knowledge with other women in order to empower them and help them achieve their own dreams. By the time I’d decided to embark on this new adventure, I was already 35 years old. And I’ve never been happier. Age should never be a factor that stops you from pursuing your dreams. Quite the opposite – the older you

are, the more experiences and valuable knowledge you have when starting your own business.

Fear #3: I’m passionate, but I can’t sell…
When I was just starting out, I hated the sales part of the business. I had trouble calling prospects, answering the phone, and even meeting potential clients in person. That fear was sometimes really overwhelming for me, and it was based on the false belief that I was not a sales person. But that didn’t stop me. I was passionate about my services; and so

, instead of having sales talks with prospects, I started having passion talks. I told them stories of happy clients and how my services had helped them, I talked about why I did what I did and how I saw the future, and I told them how I could help them, too. And it worked.

Fear #4: Starting a business costs a lot of money…
This is one of the biggest myths about business, and one of the most terrifying fears I see women face on a daily basis. I can tell you right now that you don’t need a lot of money to start your own business. If you are ready to invest the time, energy, and passion that’s needed, you can get your business going on a budget. But I think you know this already, and that this fear often hides another, much more profound fear that I’d like to


Starting a business is not a cost, but an investment. This is very important to understand. Of course there’s a certain risk involved, but then again… if you start off on a budget, what’s the worst that could happen? Don’t focus on the cost, but instead focus on what you’ll gain, learn, and achieve, even just through the process alone.

Fear #5: Someone else has already done it…
This is such a common fear that it’s almost become a cliché. The root of this fear lies in a false belief which is so popular that it’s very difficult to change. People, and especially multi-passionate, creative women, believe they have to be unique to succeed. Often, this fear is coupled with another false belief that you have to be the fir

st to win or to make it. Obviously, there are advantages to being the first in doing something, or standing out as unique in your marketplace, but if those were prerequisites for success in business, there wouldn’t be many businesses to begin with.

Additionally, you are a unique being. There has never been another you and there never will be. The sole fact that you’re not your competitor, and that you’re the only one who can offer your uniqueness, differentiates you and your business from everyone else. And that fact alone makes it impossible for this statement to be true.

I hope that this post has helped you to move past some of the fears that might keep you from starting your own business.

To end, I simply want to add this: If there’s a business idea that won’t let go, or if you know in your heart that you’re meant for something else and that having your own business is the answer for you, then, by all means, go for it.

Get started, bootstrap it if you need to, but do listen to your calling. It’s one of the most beautiful gifts you can ever gift yourself. And let me know about it in the comments below.

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